Promotion
Label Politics
15/10/2000 17:09 Filed in: Albums
Question: Perfume is released by Napalm Records, is it your real first release for them? I think in the past you have suffered by very poor distribution - not to mention promotion!
Sid: "Perfume" is actually our second and last album for Napalm Records - our contract is carried out now and we're free to find a more suitable label for us. I wouldn't go as far as to say that Napalm Records would have done "bad promotion”: After all, they're just a BM/Gothic-label, and they're used to promote bands and artists of that genre - but they've made the mistake of taking Antichrisis for a metal-act, so they were bound to fail in promoting a band that's simply beyond musical limitations! In the beginning of our cooperation with Napalm Records I had the impression that they were interested in entering new musical territories, and that signing Antichrisis was meant to be their first step in that direction - but in the end I realized that they would have been much more satisfied if we'd just recorded "Cantara Anachoreta" Vol. 2 and 3 instead of developing into those directions we've headed for with “A Legacy of Love” and “Perfume”: In fact, they considered both albums as being “too commercial”, but at the same time they're not capable of using this commercial potential for their own and the band's sake.
Sid: "Perfume" is actually our second and last album for Napalm Records - our contract is carried out now and we're free to find a more suitable label for us. I wouldn't go as far as to say that Napalm Records would have done "bad promotion”: After all, they're just a BM/Gothic-label, and they're used to promote bands and artists of that genre - but they've made the mistake of taking Antichrisis for a metal-act, so they were bound to fail in promoting a band that's simply beyond musical limitations! In the beginning of our cooperation with Napalm Records I had the impression that they were interested in entering new musical territories, and that signing Antichrisis was meant to be their first step in that direction - but in the end I realized that they would have been much more satisfied if we'd just recorded "Cantara Anachoreta" Vol. 2 and 3 instead of developing into those directions we've headed for with “A Legacy of Love” and “Perfume”: In fact, they considered both albums as being “too commercial”, but at the same time they're not capable of using this commercial potential for their own and the band's sake.